Booking Agents
When Do You Need a Booking Agent?
As an artist, your goal is to grow your fanbase, expand your reach, and eventually get to a point where your music is heard by larger audiences. You should consider adding a booking agent to your team when your reach is wide enough that you need help navigating the logistics, negotiations, and difficulties of bookings.
If you're receiving multiple gig offers but can’t keep up with the demand, or if you're constantly dealing with the logistics of booking gigs yourself, it might be time to bring in a professional with a good reputation.
If you’re ready to tour regionally, nationally, or internationally, you might need an experienced booking agent who will have the connections to help you secure opportunities at bigger venues and festivals.
When You Might Not Need One
If you’re still building your audience, it might be best to take on booking yourself or work with a manager who can assist you with that aspect until the demand for your music grows. Having a strong, established fanbase and a growing reputation first is key to making the most of the services that a booking agent provides. If you’re unsure whether now is the right time to bring one on board, a chat with First Music Contact could help point you in the right direction.
How do I Find a Booking Agent?
At Ireland Music Week, we host international delegates, including booking agents, who attend our festival each year. This presents an excellent opportunity to network with industry professionals. We will be announcing the attending delegates in several rounds through our newsletter, giving you the chance to research the booking agents and their past clients ahead of the 2025 festival. This way, you can be well prepared for when you meet them in person.
You can also research booking agencies that specialise in your genre of music. Look for reputable agencies with a proven track record in booking gigs for artists similar to you. You can also get in touch with similar emerging artists to you and ask them about their booking agent. Word of mouth and personal recommendations can be a great way of finding good, professional booking agents.
Ensure You’re a good fit before applying
It's crucial that your goals, such as where you'd like to perform, when, and your long-term career aspirations, align with those of your potential booking agent before signing any agreements. Take the time to discuss your vision with them, ensuring they understand your ambitions, what they can offer, and that they have a strong work ethic to match. If you're unsure whether you need a booking agent at this stage of your career or if a particular agent is the right fit for you, you can book a free consultation with First Music Contact for guidance.