Access: A Warner Music Ireland Initiative for Ireland Music Week 2024
A Warner Music Ireland-curated series of music industry insights and guidance for five IMW artists from the 2024 lineup.
Ireland Music Week and Warner Music Ireland are thrilled to announce the artists chosen for ACCESS. The selected artists are Seánie Bermingham, Daire Heffernan, Holly Munro, 1K3, Child of Prague, and Ahmed, With Love.
ACCESS is a brand-new program designed to support each artist as they chart their path in the music industry, providing them with additional tools, training, mentorship, and valuable insights from the Warner Music Ireland team. All 50 showcasing acts from Ireland Music Week 2024 were considered for this opportunity. After watching their performances, the international delegates from Ireland Music Week and Warner Ireland selected five standout artists to participate in the programme.
This initiative will give the selected artists access to valuable insights and strategies from a major label, helping them develop deeper knowledge and skills to support their growth. There's no obligation for either the label or the artists to work together in the future—it's purely a learning opportunity.Warner will also take this chance to bring their international team to Dublin to share their expertise while learning more about the local music scene. The selected acts will receive expert advice across six key areas that Warner and Ireland Music Week have identified as essential for an artist’s development.
Social Media Strategy, Digital & Release Strategy, Building Your Brand, Approaching Media, A&R, Publishing and Songwriting
The sessions will take place at the Warner HQ in Dublin city centre from January - September 2025.
Warner Music Ireland SVP, Priscilla Kotey says, “The Irish music scene is so incredibly rich and vibrant. We want to be able to help support Irish artists as much as we can and amplify the work that Ireland Music Week and First Music Contact already do. By adding this new dimension to our existing partnership, we aim to support the chosen acts by designing the access programme, where we can provide some extra insight, expertise and knowledge across key areas to assist artists growth and navigation in the music industry.”
Angela Dorgan, Ireland Music Week Festival Director, adds, “This is a great opportunity for Irish artists and their teams to get a sneak peek behind the curtain at what it means to be on a major label, without the commitment of a deal. Everyone in this scenario comes away with more knowledge and expertise, along with an expanded network. It’s also a brilliant opportunity to bring the global Warner family in contact with the Irish scene in all its diversity.”
