Access: A Warner Music Ireland Initiative for Ireland Music Week 2024
A Warner Music Ireland-curated series of music industry insights and guidance for five IMW artists from the 2024 lineup.
Ireland Music Week and Warner Music Ireland are delighted to announce a new initiative that will be presented post-event to five of the showcasing artists from this year’s lineup.
Access is an inaugural programme which will be curated to aid each selected act in navigating their own pathway into the industry, arming them with extra tools, training, mentoring and insights from the Warner Music Ireland team.
All 50 Ireland Music Week 2024 showcasing acts will have the option to be considered for the programme. Ireland Music Week’s international delegates and Warner Ireland will then pick five of the artists in October, shortly after the festival.
The initiative will see selected acts get the benefit of major label insight and strategy to help develop a deeper knowledge and skill-set for their own growth. There will be no commitment on the part of the label or the artist to work together in the future. It will also be an opportunity for Warner to bring their international colleagues to Dublin to share their expertise and also grow their knowledge of the local scene.
The acts will be provided with expert advice across six areas that Warner and IMW have agreed are key to an artist’s development.
These modules are: Social Media Strategy, Digital & Release Strategy, Building Your Brand, Approaching Media, A&R, Publishing and Songwriting.
The sessions will take place at the Warner HQ in Dublin city centre from January - September 2025.
Warner Music Ireland SVP, Priscilla Kotey says, “The Irish music scene is so incredibly rich and vibrant. We want to be able to help support Irish artists as much as we can and amplify the work that Ireland Music Week and First Music Contact already do. By adding this new dimension to our existing partnership, we aim to support the chosen acts by designing the access programme, where we can provide some extra insight, expertise and knowledge across key areas to assist artists growth and navigation in the music industry.”
Angela Dorgan, Ireland Music Week Festival Director, adds, “This is a great opportunity for Irish artists and their teams to get a sneak peek behind the curtain at what it means to be on a major label, without the commitment of a deal. Everyone in this scenario comes away with more knowledge and expertise, along with an expanded network. It’s also a brilliant opportunity to bring the global Warner family in contact with the Irish scene in all its diversity.”